Certificate in Innovation Management
Learn the Keys to Sustained Growth and Success

Strategies for Managing Innovation

Faculty: Dr. Rajshree Agarwal, Professor and Dean's Chair in Strategy and Entrepreneurship
Location: Ronald Reagan Building and International Trade Center, Washington, D.C.

Strategic Management of Innovation requires business leaders to skillfully navigate a dynamic external environment while leveraging and reconfiguring core capabilities for a sustained competitive advantage. This module will consist of interconnected sessions that link macro technology and industry trends and organizational capabilities to the creation (and redefinition) of an innovation strategy, and the management of critical talent. Each session integrates hands-on exercises, discussion and presentations that highlight real-world situations.

In this module, you will learn:

• How evolution of key industry variables (price, sales, technology s-curves) impact organizational innovation and performance;

• How to determine an innovation strategy by integrating insights from external environmental and internal organizational characteristics; and

• How to harness creative talent within and outside organizational boundaries to successfully execute an innovation strategy.