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Strategies for Managing Innovation
December 7, 2007
Effective business leaders are those who excel not only at managing the business but also at outlining and sustaining a strategy predicated on meeting customers’ needs and creating competitive advantage. This module will consist of four interconnected themes: profi ting from uncertainty, cracking the customer code, building the creative organization and making smarter innovation choices. More »
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Effective Negotiation Skills
January 18, 2008
Negotiating to a win-win outcome is an essential part of effective business practice today, whether your negotiation partner is across the world, across the country, or across divisions in your company. This session will expose you to well-tested strategies that ensure you negotiate an outcome that not only satisfies you, but leaves your counterpart satisfied as well. More »
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Innovative Product Design & Development
February 15, 2008
Technology, customization and globalization have transformed the way products are designed and developed. Products are becoming ever more complex, yet development times continue to get shorter. This session focuses on methods that agile companies are using today to accelerate concepts to launch and to iteratively integrate customer feedback into product improvements, thereby gaining competitive advantage. More »
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Essentials of Financial Analysis
March 14, 2008
Financial analysis is a fundamental component of setting strategic direction, evaluating marketing and product development investments, understanding your competition, and just about every other aspect of your business. After completing this module, you will be able to confidently make informed decisions based on a variety of essential tools including analyses of financial statements, net present value, internal rate of return, return on investment, discounted cash flow, and break even. More »
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Marketing in Technology-Driven Industries
April 18, 2008
Getting your product out to your customers and effectively communicating its benefits is only part of the challenge of marketing. Choosing the right group of customers to approach first, ensuring those customers will be delighted with your offering and formulating a plan of attack for follow-on waves of customer acceptance are key to the long-term success of your venture. You’ll leave this class with a step-by-step approach for each of those phases as well as strong “elevator pitch.” You will also gain a deeper understanding of why branding matters in the high tech arena. More »
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