Effective business leaders are those who excel not only at managing the business but also at outlining and sustaining a strategy predicated on meeting customers' needs and creating competitive advantage. This module will consist of four interconnected themes: profiting from uncertainty, cracking the customer code, building the creative organization and making smarter innovation choices. All include hands-on exercises, references and worksheets for immediate use in real-life situations. In this module, you'll learn...
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How to spot emerging trends and anticipate the markets and technologies of tomorrow
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How to gain insight into the subconscious and hidden needs that potential customers are unable to verbalize
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How to turn customer needs into successful products and service offerings
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How to develop a creative organization that develops more and better product ideas to address customers' wants and needs
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How to make smarter innovation choices to eliminate false positives (chosen "lemons") and avoid false negatives (rejected "silver bullets")
