University of Maryland Executive Education
Robert H. Smith School of Business
A. James Clark School of Engineering
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Certificate in Innovation Management Program

Course: Innovative Product Design & Development
April 23, 2010
Faculty: Tony Hu

Technology, customization and globalization have transformed the way products are designed and developed. Products are becoming ever more complex, yet development times continue to get shorter. This session focuses on methods that agile companies are using today to accelerate concepts to launch and to iteratively integrate customer feedback into product improvements, thereby gaining competitive advantage.

In this module, you’ll learn…

  • How to navigate today’s increasing design challenges and create great user experiences with your products

  • How to turn product design into a strategic advantage for your company

  • Best practices in design and manufacturing for quickly getting innovative products to market