Getting your product out to your customers and effectively communicating its benefits is only part of the challenge of marketing. Choosing the right group of customers to approach first, ensuring those customers will be delighted with your offering and formulating a plan of attack for follow-on waves of customer acceptance are key to the long-term success of your venture. You’ll leave this module with a step-by-step approach for each of those phases as well as a strong “elevator pitch.” You will also gain a deeper understanding of why branding matters in the high-tech arena. In this module, you’ll learn…
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About the psychology and motivations behind early, mid and late adopters and how each group reacts to innovations
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How to uncover the segments of customers who need your innovation most
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How to craft an elevator pitch that will guide your product development plans and marketing strategy, and help communicate the benefits of your innovation to investors
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The importance of developing a complete working solution to win over skeptical adopters
- Why branding matters--more than ever--in the marketplace of innovations and technology
