University of Maryland Executive Education
Robert H. Smith School of Business
A. James Clark School of Engineering
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Certificate in Innovation Management Program

Course: Essentials of Financial Analysis
May 14, 2010
Faculty: Joe Perfetti

Financial analysis is a fundamental component of setting strategic direction, evaluating marketing and product development investments, understanding your competition, and just about every other aspect of your business. After completing this module, you will be able to confidently make informed decisions based on a variety of essential tools including analyses of financial statements, net present value, internal rate of return, return on investment, discounted cash flow, and break even.
In this module, you’ll learn…

  • How to communicate about finance more effectively through understanding fundamental terminology of finance and accounting

  • How to read and analyze the financial statements of your firm and others

  • How to assess the financial health of a firm based on its financial statements

  • How to value investments in the different options your firm faces (such as outsourcing to determine the best use of capital)