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Course: Marketing in Technology-Driven Industries
Web page: http://www.smith.umd.edu/marketing/faculty/frels.aspx
Biography
Judy K. Frels, Ph.D., Executive Director, Marketing Communications, Robert H. Smith School of Business
Dr. Judy K. Frels is the Executive Director of Marketing Communications. Judy joined the Smith School in 1999 and currently serves as the Senior Director of Custom Programs, Executive Education Senior Fellow and Lecturer with the Department of Marketing. Her research focuses on the marketing of high-technology products, competitive strategies in network markets, consumers' ability to cope with technology, and consumer switching costs. She uses both traditional survey methodology as well as computerized agent-based simulations. Her research has been published in the Journal of Marketing and Journal of the Academy of Marketing Science. She teaches Marketing of High Technology Products and Marketing Strategy in the M.B.A. program, the E.M.B.A. program and in non-degree executive education programs. Prior to obtaining her Ph.D., Frels spent ten years developing operating systems and compilers, as well as managing and marketing other software and hardware products both at IBM and at smaller firms. She has consulted with several firms including W. R. Grace, Microstrategy, SAIC, Imation, Bay Networks, Input-Output, Inc., and the University of Arkansas for Medical Sciences.
If you would like to contact Professor Frels please feel free to do so either by email at jfrels@rhsmith.umd.edu or by phone at 301-405-7607. |
