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Course: Marketing in Technology-Driven Industries
Web page: http://www.smith.umd.edu/marketing/faculty/frels.html
Biography
Judy K. Frels, Ph.D., Senior Director of Custom Programs Robert H. Smith School of Business
Dr. Judy K. Frels is the Senior Director of Custom Programs and an Executive Education Senior Fellow at the Robert H. Smith School of Business at the University of Maryland, College Park, in the Office of Professional Programs and Services. She is also affiliated with the Department of Marketing at the Smith School of Business. Professor Frels’ research focuses on the marketing of high-technology products, competitive strategies in network markets, consumers’ ability to cope with technology, and consumer switching costs. She uses traditional survey methodology as well as computerized agent-based simulations and cellular automata. Her research has been published in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Cellular Automata, and presented at the Brookings Institution. She teaches Marketing of High Technology Products and Marketing Strategy in the MBA program, the EMBA program and in non-degree, custom programs for the Office of Professional Programs and Services.
Professor Frels received a Bachelor of Arts in Computer Science, a Masters in Business Administration and a Ph.D. in Marketing all from the University of Texas at Austin. Prior to obtaining her Ph.D., Professor Frels spent ten years developing operating systems and compilers, as well as managing and marketing other software and hardware products both at IBM and at smaller firms. She has consulted with several firms including W. R. Grace, Microstrategy, SAIC, Black and Decker, Imation, Bay Networks, and Input-Output, Inc.
If you would like to contact Professor Frels please feel free to do so either by email at jfrels@rhsmith.umd.edu or by phone at 301-405-7607.
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